Move Improved targeted a broad global audience, with a focus on American Millennials and Gen Z, two demographics with limited exposure to mobility. Millennials engage the least with B2B content, and Gen Z is driving less.

We tailored our strategy to bridge this gap, focusing on category exposure while taking a humorous, nontraditional approach to B2B marketing. This was a strategic choice to reflect the consumption preferences of our target, who naturally seek to consume comedic content.

Awards
NYX Awards | GRAND - Social Branding Campaign
MUSE Creative Awards | PLATINUM - Social Media B2B

Films