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The Joyce Foundation


In order to spark a conversation about guns, we’re going to start a tour starring beloved musicians who have been lost to the consequences of gun ownership.

Using the same holographic technology that allowed Tupac to perform again, we’ll bring back beloved artists to show “what could have been” if they were never killed by a gun.
                







Role: Art Director, Designer
Copywriter: Chiyeung Lau
Creative Director: Jane Cronk