Booking.com - Launch
There are two types of people: the Bookers and the Dreamers. Bookers know that dreaming won’t get you anywhere. And while most people are stuck daydreaming about their next vacation, Bookers are out there living it. The “Be a Booker” concept helped Anomaly win the business and it represents a total repositioning for Booking.com.
Anthem 60s
Social
Role: Art Director
Copywriter: Chiyeung Lau
Creative Direction: Giles Clayton (copy), Simon Hayes (art)